Our Business Proposal
Read this and try to tell us you don't need Rogue's Roost in your stores!
In the Midst of Crisis
We are in the midst of a candy crisis in this country. Our demanding palettes have been stifled by big candy corporations; as a result, our taste buds have been denied their basic taste bud rights to experience the world of truly delectable confections. Rogue’s Roost Candy Company offers a solution: liberate the taste buds of your loyal customers by offering a wide range of candies that dazzle their collective salivary glands. Put simply, you and your customers will greatly benefit by offering Rogue’s Roost’s fine products because our candies are unique, they are proven local favorites and sales leaders, and our company offers an innovative, cost-effective marketing strategy to ensure the success of our products in your region.
Taste Gone Rogue
Rogue’s Roost offers a unique line of delectable candy products, all capable of competing with the big boys.The Dutchie, our flagship candy and the first candy bar our founder invented back in 1936, is an enticing blend of our famous pretzel-peanut chocolate fudge, caramel, nougat, and rich dark chocolate. The hint of saltiness from the handmade pretzels gives The Dutchie a balance and texture that transcends any other candy bar on the market today. For the true chocoholics, we offer the Pasture Pattie, a veritable chocolate explosion of thick milk chocolate fudge drenched in dark chocolate. And once our customers have reached their chocolate threshold (though we’ve never reached ours), we offer two unique bite-sized taffy treats: Caramel Apples and PB&J’s. Along with these surefire favorites, Rogue’s Roost offers six more candy products, not including our local holiday favorites, offering something for every candy lover out there.
A Part of Our Community
Rogue’s Roost’s candies are more than just great ideas, however; they are proven local favorites, a part of our community and our heritage in South Central Pennsylvania. During the 1950s and 60s, The Dutchie was the top-selling candy bar in the Susquehanna Valley, and even today, despite our limitations as a small-market candy company, The Dutchie continues to hold its own against the global candy giants. Likewise, Noogies, our bite-sized candy-coated morsels of our pretzel-peanut chocolate fudge, have outsold M&M’s and Reese’s Pieces in multiple years here in York County. Our community loves them and is devoted to our products. I personally receive letters and emails on a daily basis from folks as far away as Idaho, having tried a Dutchie or a Hog Maw Bar while visiting family in the region, wondering how they can get their hands on a Dutchie in their own local markets. Our nation’s candy palette is ready for more. Rogue's Roost has is a vital part of our community; let us make it part of yours.
Marketing Strategy
Beyond our passion for candy, Rogue’s Roost offers an innovative, cost-effective sales marketing strategy that targets the consumers of today and tomorrow. Rogue’s Roost boasts an interactive online storefront, www.thedutchie.com, that offers addictive mini-games, video clips of customers enjoying our treats and tours of our factory, and links to vendors. We are also implementing a no-cost, grass-roots advertising campaign that utilizes technology and social networking that has become second-nature to so many around the world. We believe you work from the ground up; become a part of the community, and the community makes you part of the culture.
Bring the Dutchie Home to Roost
We hope that with our unique array of products, our proven regional success, and our innovative marketing strategy, you will make Rogue’s Roost a part of your family of products.We are serious (sometimes too serious) about our candy, and we wish to share our passion with your loyal customers. Please contact me at 717-555-0564 or at [email protected]. I appreciate your time, and I look forward to speaking with you. Take care.